Literature Review Essay

They warned the investors not to buy unlisted shares, as Stock Exchanges do not permit trading in unlisted shares. Another rule that they specify is not to buy inactive shares, ie, shares in which transactions take place rarely. Themain reason why shares are inactive is because there are no buyers forthem. They are mostly shares of companies, which are not doing well. A third rule according to them is not to buy shares in closely-held companies because these shares tend to be less active than those of widely held ones since they have a fewer number of shareholders. They caution not to hold the shares for a long period, expecting a high price, but to sell whenever one earns a reasonable reward. Jack Clark Francis (1986) revealed the importance of the rate of return in investments and reviewed the possibility of default and bankruptcy risk. He opined that in an uncertain world, investors cannot predict exactly what rate of return an investment will yield. However he suggested that the investors can formulate a probability distribution of the possible rates of return. He also opined that an investor who purchases corporate securities must face the possibility of default and bankruptcy by the issuer. Financial analysts can foresee bankruptcy. He disclosed some easily observable warnings of a firm’s failure, which could be noticed by the investors to avoid such a risk. Preethi Singh3(1986) disclosed the basic rules for selecting the company to invest in. She opined that understanding and measuring return m d risk is fundamental to the investment process. According to her, most investors are ‘risk averse’. To have a higher return theinvestor has to face greater risks. She concludes that risk is fundamental to the process of investment. Every investor should have an understanding of the various pitfalls of investments. The investor should carefully analyse the financial statements with special reference to solvency, profitability, EPS, and efficiency of the company. David. L. Scott and William Edward4 (1990) reviewed the important risks of owning common stocks and the ways to minimise these risks. They commented that the severity of financial risk depends on how heavily a business relies on debt. Financial risk is relatively easy to minimise if an investor sticks to the common stocks of companies that employ small amounts of debt. They suggested that a relatively easy way to ensure some degree of liquidity is to restrict investment in stocks having a history of adequate trading volume. Investors concerned about business risk can reduce it by selecting common stocks of firms that are diversified in several unrelated industries. Lewis Mandells (1992) reviewed the nature of market risk, which according to him is very much ‘global’. He revealed that certain risks that are so global that they affect the entire investment market. Even the stocks and bonds of the well-managed companies face market risk. He concluded that market risk is influenced by factors that cannot be predicted accurately like economic conditions, political events, mass psychological factors, etc. Market risk is the systemic risk that affects all securities simultaneously and it cannot be reduced through diversification Nabhi Kumar Jain (1992) specified certain tips for buyingshares for holding and also for selling shares. He advised the investors to buy shares of a growing company of a growing industry. Buy shares by diversifying in a number of growth companies operating in a different but equally fast growing sector of the economy. He suggested selling the shares the moment company has or almost reached the peak of its growth. Also, sell the shares the moment you realise you have made a mistake in the initial selection of the shares. The only option to decide when to buy and sell high priced shares is to identify the individual merit or demerit of each of the shares in the portfolio and arrive at a decision. Carter Randal (1992) offered to investors the underlying principles of winning on the stock market. He emphasised on long-term vision and a plan to reach the goals. He advised the investors that to be successful, they should never be pessimists. He revealed thatthough there has been a major economic crisis almost every year, it remains true that patient investors have consistently made money in the equities market. He concluded that investing in the stock market should be an un-emotional endeavour and suggested that investors should own a stock if they believe it would perform well. S. Rajagopal. (1996) commented on risk management in relation to banks. He opined that good risk management is good banking. A professional approach to Risk Management will safeguard the interests of the banking institution in the long run. He described risk identification as an art of combining intuition with formal information. And risk measurement is the estimation of the size, probability and timing of a potential loss under various scenarios. Charles. P. Jonesl8 (1996) reviewed how to estimate security return and risk. To estimate returns, the investors must estimate cash flows the securities are likely to provide. Also, investors must be able to quantify and measure risk using variance or standard deviation. Variance or standard deviation is the accepted measure of variability for both realised returns and expected returns. He suggested that the investors should use it as the situation dictates. He revealed that over the past 12 years, returns in stocks,bonds, etc. have been normal. Blue chip stocks have returned an average of more than 16% per year. He warned that the investors who believe that these rates will continue in the future also, will be in trouble. He also warned the investors not to allow themselves to become victimised by â€Å"investment gurus†. Rukmani Viswanath (2001) reported that the Primary Dealers in Govt. securities are working on a new internal risk management model suited for the Indian market conditions. Theattempt is to lay down general parameters for risk perception. The Primary Dealers Association of India (PDAI) is formulating a set of prudential norms for ‘risk management practices’. While internationally the principles of risk management may be the same everywhere, the Association is of the view that they have to identify the relevant issues and apply those principles in the Indian context. It strongly argues that it must work on a model that can help to manage liquidity and interest rate risk. While the existing RBI guidelines on risk management cover mainly statutory risk, the PDAI hopes that its new risk management model will be able to perceive ‘real risk’. These new norms are expected to help gauge several issues like, whether a fall in the prices of securities or yields is a temporary or permanent situation etc. The areas the new norms are likely to address are the assessment of the liquidity situation and envisaging investor appetite for a specific instrument and their appetite for risk. According to thegovt. securities dealers, these norms are expected to help them hedge. FOOTNOTES 1. Grewal and Navjot Grewal, Profitable lnvestment in shares, Vision Books Pvt. Ltd. 36 Connaught Place, New Delhi 1984. 2. Jack Clark Francis, Investment – Analysis and Management, MC Graw Hill, International Editions, 1986. 3. Preethi Singh, Investment management, Himalaya PublishingHouse, Bombay Nagpur and Delhi,1986. . Lewis Mandell, Investments, Macmillan Publishing Company, New York, 1992. 5. Nabhi Kumar Jain, How to earn more from shares, Nabhi Publications, Delhi, 1992. 6. Carter Randall Non-stop ~winning from the stock market Vision Books, New Delhi, Bombay (1992). . 7. S. Rajagopal,. â€Å"Bank Risk Management – A risk pricing model†, State Bank of india, Monthly Review, VoI. XXXV, No. 11, November 1996, p. 555. 8. Rukmani Viswanth, â€Å"PDs working on Risk Management Model†, TIE Hindu, Business Lime, Daily, Voi. 8, No. 17, January 18,2001, p. 11

John Donne Essay

John Donne’s Valediction Forbidding Mourning is a poem stressing the aspect of love through the use of various metaphors and allusions. Donne’s main influences being utilized in the poem are created from the 17th century metaphysical poetry. The poem in essence is a farewell speech, as is written in the beginning lines. These lines suggest a quiet departure and the syntax of the poem and the meter follow through with traditional rhythm. The speaker does not want a teary goodbye as is read with ‘no tear-floods’. Donne’s alliteration throughout lines 5-8 also give the reader a sense of movement and accenting of the farewell with the phrase, â€Å"twere profanation †¦to tell the laity† in which the ‘t’ sound becomes prevalent and its poignancy points toward an emphasis on the farewell motif of the poem and how the lovers cope with this departure. The purpose of the speaker is to comfort the reader, or the lover in a time of parting. The speaker then requests of the lover that the two part ways calmly and quietly and thus eliminate tears and protests of the departing. The speaker further insists that to part ways in such a platonic fashion alludes to their love being holy. This love however develops beyond the boundaries of the spiritual and is also referenced as being a physical and sexual love. Thus, the poem’s focus is a transformation of the different loves shared by the speaker and the lover and the celebration the two have in these loves which are refined as line 17 points out. The secret that the metaphysical writing gives the reader is that the lovers are so in tune with each other that they are assured, according to the speaker, a happy reunion. It is the sharing of the goodbye that is endearing in the poem, and the way in which Donne analyzes this farewell is also intriguing. Donne’s metaphysics speaks towards the couple’s soul, and it’s joining after being split. This then is a merriment of earthly love or ‘religion of love’. The love being elevated in the poem, is enhanced by the device of metaphor as Donne writes that the love spoken about in the poem is a sacred love. The narrator describes this love as being breed from confidence in love, which gives the two a strength during the parting. Thus, the two are able to endure a brief span of time in which their love will connect them (Nutt 2005). This endurance is made possible by the speaker by emphasizing that the two share a single soul and thus any illusion of division by space, time or distance is inconsequential. This is the extended metaphor of Donne’s poem. The metaphysical conceit in A Valediction: Forbidding Mourning is the comparison of the two unlikely objects of the lovers’ relationship and their two souls being the feet of a drawing compass as seen in the final stanzas. The allusion to feet of a compass, is a metaphor of direction in which love points toward the right direction and the love of the two lovers is merely a circle that has no end, thus, a farewell is of no consequence since it ends and begins in the same instant. Therefore, although the two lovers will be geographically apart from each other, the speaker believes that this will only strengthen their love since the lovers will remain faithful to each other during this separation, thus bringing trust into the equation of Donne’s metaphysics. Another key metaphor used by Donne is that of gold being beaten thin so that it expands and this comparison is made between the love expanding between the two lovers and not breaking (Beliles 1999). Thus, Donne’s use of metaphor through metaphysical aspirations is the main creative elements in his poem. Work Cited Beliles, D. B. Theoretically-Informed Criticism of Donne’s Love Poetry: Towards A Pluralist Hermeneutics of Faith. New York: Peter Lang Publishing, Inc. , 1999. Donne, J. Poems of John Donne. vol I. E. K. Chambers, ed. London, Lawrence & Bullen, 1896. 51-52. Nutt, J. John Donne: The Poems (Analyzing Text). Palgrave Macmillan. New York, 2005.

Marketing Plan for Crown Plaza Hotels & Resorts Essay

Competition among hotel and hospitality business has increased enormously as customers are getting more educated and fashionable. They’ve been demanding more luxurious services and products which urge organisations to focus on better marketing and strategic planning. Hotels and firms now believe that personal and strong relationships with potential customers is key to competitive advantage in today’s competitive business environment. The idea of developing and upholding the relationship between customers and organisations through comprehensive marketing plans took a while. Before, organisations were more vigilant to improve their line of products and services only. Strategic Marketing planning was introduced by theorists and policy makers when they identified the need and scope of long-term relationship with individual customers and it greatly influenced the market. â€Å"How internal and external factors are essential for hotel and hospitality business and how they possibly can affect the business in positive or negative way†? To answer these questions, this research study will mainly focus on some key factors of hospitality business and they will be discussed at length in order to establish a more explicable analysis (Steven Pike, 2008). Table of contents Executive Summary2 Introduction3 Critical Evaluation and Major Findings3 Conclusion3 Recommendations3 References3 Introduction Crown Plaza Hotels & Resorts is prestigious brand of InterContinental Hotel Groups chain which operates in more than 100 countries all over the world. Crown Plaza shares its mission statement that â€Å"To create great hotels guests love† and has earned great competitive advantage over its competitors in Hotel and Hospitality business. Undoubtedly, some hotel of such prestige and luxury cannot afford to disappoint its base of customers and will keenly observe those parameters and strategies which help keep the customers revisiting the hotel. The essential need for marketing planning can be perceived though this idea and therefore this research study will incorporate the concept of strategic marketing for Crown Plaza hotel. For this, I will meticulously study the existing practices of marketing planning in Crown Plaza Hotel and carefully observe all parameters so that this study can help other hotels and the organisation itself in future (Abdullah and Zahir, 2009). To maintain competitive advantage and keep organisation out from critical business situations, Crown Plaza needs efficacious marketing plans to evaluate and determine potential risks and threats, thus devising strategies for flourishing development. The comprehensive marketing plan would facilitate Crown Plaza hotel to determine its current position among its competitors, its strengths, its weaknesses, opportunities and threats associated. The determination of weaknesses and subsequent planning to neutralize, even turning them into strengths will help organisation to meet its corporate mission (Mumel and Snoj, 2007). As hotel and Hospitality business is full of opportunities and promising business environments, Crown Plaza hotel can earn great benefits from such opportunities. And last but not least, threats and risks associated with hotel industry which can seriously damage the reputation of Crown Plaza hotel it gained through the span of time. All these circumstances provoke the need of an integrated, well-structured and analytical approach. SWOT analysis is one of the acute solutions available for critical evaluation of market needs (Anja Bà ¶hm, 2008). Broad information is required from Hotel, its competitors, its business environment and overall market to acquire a resourceful market analysis. Obviously it will require performing environmental and competitor’s analyses as well to add comprehensiveness to the study. SWOT analysis is one such tool that can easily compact and present the process of analysis by critically evaluating internal and external factors associated with Crown Plaza hotel. It will, therefore, provide combination of all results that will help Crown Plaza hotel to observe its resources and capacities against competitive and business environment in which it operates. It will also help hotel to develop generic strategies basing upon careful observation of various factors associated with it and their critical analysis. SWOT analysis is an integrated instrument which comprises key organisational and environmental attributes. Potential strategic plan development is among key objectives of SWOT analysis which examines strengths and weaknesses within the organisation (internal factors) and threats and opportunities that come along the way (external factors). The main objective of this study is to provide an essential added value to Crown Plaza’s strategic development while delivering an analysis gadget to hotel’s management to process its internal and external factors. In this regard, SWORT analysis in close vicinity of micro and macro analysis tools will serve the purpose. This assignment is furthermore aimed at analyzing valuable approaches and practices to discuss explicit issues associated with Crown plaza hotel in specific, and hotel and hospitality business in general including employee loyalty, increased sales, customer satisfaction etc (BNET Staff, 2007). Critical Evaluation and Major Findings To convey SWOT-driven analysis and marketing plan for Crown Plaza hotel, it is essential to acquire information regarding its potentials, its competitors, environment and other associated factors. The potential analysis of Crown Plaza hotel can be identified independently by analysing current market situation. This analysis could serve as valuation method for organisation to develop new range of products and services. The potential market analysis will help the Crown Plaza hotel to use its investment assets effectively. It needs to invest a handsome amount of money and resources into customer relationship management so those potential customers become loyal to brand and products. There are seven skills which can be employed by crown plaza to build a strong and long-lasting relationship with its customer base and they are; targeting, preparation, assessing, committing, connecting, solving, and last but not least managing. To â€Å"keep† customers, it is essential for hotel industry to keep track of all these eight factors which will ensure a definite success. (Keller, 2008) As far as competitors analysis is concerned, the Crown Plaza hotel has many rivals in the market thus it will require hotel’s management to keep an eye on various marketing strategies developed by its competitors and how they implemented them successfully. For example, CLASS was among successful strategic plans implemented by Ritz Carlton Hotel, principally aimed at providing the loyal customers with three basic amenities, Recognition, Personalisation and Status. These three services were core factors in success story of the Ritz. As concept of developing strategic marketing plans is directly related with customer satisfaction, the management of Crown Plaza hotel should provide a great line of products and services to satisfy its royal customers. They cannot afford to let customers suffer poor quality products and services. It won’t only be a threat to business but â€Å"culture† of the Crown Plaza hotel. For sustainable income and reputation of the hotel, the role of strategic building process is never dying and there is always a need to identify key factors upon which customer satisfaction is dependent (Saunders et al, 2009). In this regard, Recognition builds huge levels of loyalty among customers as they think of their association with one of world’s greatest hotels whenever they enter into it with a strong belief in their hearts that they are recognised. And surely they will be treated as important guests and will be provided with superior services and facilities. Personalisation is basically another giant step towards customer retention which should be aimed at providing more customized services to the customers. Services not only provided but designed according to taste of customers which they find amusing and satisfactory. A customer goes happily and is more willing to revisit if he knows that this one particular service or one particular staff members can satisfy his appetite. Lastly, the status earned by the Crown Plaza must be shared and celebrated by its loyal customers. They should not only feel the prestige whenever they step into Crown Plaza but pride themselves to be a part of it. Status is in fact the most important factor of luxury segment of world’s greatest hotels (Ferrel and Hartline, 2008) Based on SWOT analysis of internal and external environment and business factors associated with Crown Plaza including assessment of internal factors through 7S framework and 5Ms, and external factors through PESTEL analysis, following results were carried out; Internal FactorsStrengthsAspirational Hotel’s Locations all over the world, Luxury environment, PrioityClubRewards, confirmed suite upgrades, online reservations, organized hotels chain, mini bar etc. WeaknessesGlobally acknowledged strategic plan, not enough hotels as compared to associated brands, less valuable travel packages, costly packages etc. External FactorsOpportunitiesPeak tourist seasons, long-term potential growth of hotel industry, unique experience of plaza hotel in heritage hotels. ThreatsEconomic conditions, changing trends, increased competitive environment etc. All these factors can be addressed with help of a comprehensive marketing plan which is equally applicable to scattered chains of Crown Plaza hotel all over the world. Nevertheless, The Crown Plaza hotel has substantially earned a position in global hotel industry by focusing on the better relationship with customers. The policies including customized services, reward points, gift certificates, privacy concerns etc. have helped the management to retain increased amounts of profits to the organisation. These policies were formulated to engage the customers in the future and assured of their revisit (Ezinemark, 2012). Conclusion This Study not only determined those key factors but challenges that can affect Crown Plaza’s business in future. Hotel industry in 21st century cannot survive without taking care of certain parameters and in hotel industry customer satisfaction is key parameter. If you cannot satisfy your customers, your competitors will. No organisation Crown Plaza hotel has substantially earned a position in global hotel industry by focusing on the better relationship with customers. The policies including customized services, reward points, gift certificates, privacy concerns etc. have helped the management to retain increased amounts of profits to the organisation. These policies were formulated to engage the customers in the future and assured of their revisit (Smithers, 2009). Apart from luxurious services and products, that one thing Plaza customers admire most is privacy given to them. Crown Plaza has successfully managed to provide its customers with VIP suites and rooms which they find private and relaxing. More big suites were announced by management with highlighted â€Å"privacy†. This one step could actually retain maximum number of Ritz customers in the future. There are number of factors which can be contributed as weaknesses of Crown Plaza hotel. Nevertheless, these factors are generally associated with hotel industry all over the world and certain demographic and economic conditions are responsible. Crown Plaza hotel have potential to overcome such weaknesses, thus it can be accounted as powerful strength for Crown Plaza hotel in the future (Paul and Richter, 2007). Recommendations Hotel and hospitality industry contributes heavily to world’s economics and business and most basic element of this industry is its loyal customers. Any organisation failing to achieve customer retention cannot and will not survive in today’s market for sure. To serve this purpose, organisations invest unhesitatingly in strategic planning practices which ensure greatest customer satisfaction. This research study will also prove helpful contribution to hotel and hospitality industry, especially its luxury segment. The Luxury segment was picked by the researcher as its rich in culture, standards and demands higher levels of customer satisfaction. Nevertheless it will require higher level of efforts and resources to formulate research study of its kind. References Abdullah and Zahir, 2009. â€Å"Evaluation of Strategic Information Systems Planning (SISP) Techniques: Driver Perspective, European and Mediterranean Conference on Information Systems. Anja Bà ¶hm, 2008, the SWOT analysis BNET Staff. (2007). The CBS Interactive Business Network. [online] Available at: [Accessed 29th November 2012] Ezinemark, 2010. â€Å"InterContinental Hotels Group PLC – SWOT Analysis – Market Research Report On Aarkstore Enterprise† [online] Available at: [Accessed 29th November 2012] Ferrel, O. C., & Hartline, M. D. (2008). Marketing Strategy (4 ed.). South-Western. Keller, K (2008) Strategic Brand Management, 3rd Ed, New Jersey: Pearson education Inc Mumel, D. & Snoj, B. (2007). â€Å"The analysis of questionnaires for hotel guests satisfaction – comparison between Croatia and Slovenia†. 4th International Conference Global Challenges for Competitiveness: Business and Government Perspective Nadine Pahl, Anne Richter, (2007) SWOT Analysis – Idea, Methodology and A Practical Approach. GRIN Verlag. Saunders et al (2009) Research methods for business students, 5th ed. Essex: Pearson education Limited. Smithers, R (2009) Marks and Spencer launches UK’s greenest till roll, [Online] Available from < http://www.guardian.co.uk/environment/2009/apr/15/marks-and-spencer-sustainble-till- >[Accessed on 12 May 2011]. Steven pike, (2008) Destination Marketing: an Integrated Market ing Communication Approach, Elsevier Inc

Letter of Advice Research Paper Example | Topics and Well Written Essays - 1750 words

Letter of Advice - Research Paper Example The most important thing in a new relationship is to develop understanding and trust among each other. Only with understand can hindrances or fail of communication can be coped up. One very common example of a failure in effective communication occurs when interaction or communication between people take place either in a crowded place or through a medium like telephone where the voice cannot be heard properly. Under such circumstances, it is very much possible that a partner could misinterpret or hear something else that was intended to. For example while taking the course we came across a couple in class that shared their experience of miscommunication over the phone. The couple had recently tied the knot and one fine day while talking on the phone from office the female partner said â€Å"Honey my life was so incomplete without you.† The male partner heard the sentence wrong and asked â€Å"Do you mean to say that your life was complete without me and that now I am part of it it’s not complete?† The female partner without realizing what she heard said yes. This infuriated the male partner and he banged the phone down only to return home late and drunk that night. Later when the issue was sorted out the problem looked very simple but because the two of them had not known each other that well, it had looked very big before. Our lecturer then told us that it is very important to develop an understanding so one could know what to expect from the other. The lecturer gave the example of the couple and said that if there was better understanding between the couple at that moment in their life then an incident of that nature would not have taken place. The male partner would know that his female partner would never say something like that and even if she does then maybe in light humour. This was an ideal example of misconception in interpersonal communication (West and Turner, 2010). The relationship of a newly engaged couple is very delicate as both the partners try to make maximum effort in trying to understand each other. It is also a testing time when a partner tests the patience, attitude, behaviour and other characteristics of his or her counterpart. It is very important to select the words in order to create and affect the attitude, behaviour and perception. Words once spilled out from the mouth can never be taken back no matter how sweet or bitter they are. I do not mean to tell you to be extra cautious while talking to one another. That is not good otherwise there will be more silence than talking. All that I am saying is that you two must be in control of your conversation rather than the conversation controls you. If one of you gets upset then the best way to handle the situation is by kindly talking it over rather than spilling out rude words or showing body language that is not appropriate. You two must understand that most of the problems in marriage and other relationships are caused by misunderstanding and what Sigmund Freud described as ego. At the lectures in our courses, the lecturers try to tell us how to handle our ego and help from keeping it away from our relationships. Your ego is your self esteem. It is something that always wants to keep you superior in front of your counterpart. In a healthy relationship the two of you must look to make a compromise with your ego placing more importance to your partner. It is not a problem if the male partner first says hello. There should be

How does the understanding of the origins and spread of nationalism Essay

How does the understanding of the origins and spread of nationalism inform our reading of Frankenstein - Essay Example Frankenstein saw the light of the day when the modern western World was beginning to evolve. The people desperately needed a change and were fed up of the royal harassments. Most of the monarchies did not care for the welfare of the people and had no concrete plans to improve the living conditions of the people. The French Revolution evolved within the minds of the people, waiting for an opportune time to strike. This book was written during the Romantic movement of the early 19th century. The issues raised then are relevant even today. Mary Shelly is more or less prophetic in her observations as for the causes that led to the evolving of the spirit of Nationalism. If one turns the pages of blood-soaked history of humanity, the conclusion is obvious. An individual’s aspirations should be fulfilled peacefully by the rulers and those occupying the seats of power. If that does not happen, what would be the results when those aspirations are attained by violent processes by adopti ng most irresponsible procedures! The concepts of individual freedom and respect for one’s dignity—these are time-tested concepts for the healthy growth of the society. Any political philosophy that tries to suppress these ideals by force will not last for long. We have seen the rise and abrupt fall of Nationalism evolved by adopting Communist ideology in Russia and some other western countries. The procedures and developmental strategies being officially encouraged by the Communist regime of China would put the Capitalist countries in the backseat. When Mary Shelley (then Mary Godwin) wrote Frankenstein in 1816, political conditions were such that the human spirit was tested to the brink. The prominent authors of the time took to serious writing on the concepts of uniqueness and self-realization. The individual’s emotions amidst their daily struggles became good story topics. These topics had the back up of direct experiences and hence they

Shakespearean Drama Essay Example | Topics and Well Written Essays - 1500 words - 1

Shakespearean Drama - Essay Example Jews were only allowed to be money lenders or peddlers. It was common that they didnt charge interest but only took property if the debt was not honored. Jews were stereotyped as very few people actually met a Jew in his life time. It was humorous to say that Shylock wanted a pound of flesh as payment, knowing that it would never be done. This is ironic symbolism of being circumcised which is one of the steps of conversion towards Judaism. At the end of the play he is being forced to convert to Christianity. Secondly, murder would never be accepted. Antonio had been rude and nasty. Why should Shylock have ever done anything nice for him as giving him the 3000 Ducats. They had a love hate relationship. This is something which one only does for a friend. Something else was making him furious and had changed in their relationship. Perhaps losing his daughter to his Christian Servant where they both run away to get married. Then Lorenzio goes to work for Antonios friend Basanio. Shylock has a lot to be angry for. It is no longer a question of money thus the stereotype of money no longer is applicable. "The quality of mercy is not strained †¦ it blesseth him that gives and him that takes." (Portia, IV, i)  Portia is saying that mercy is higher that demanding justice. Shylock recognizes the contract with Antonio but if he gives him mercy, it ends there. If he demands justice, the court of Venice takes over and it will be Shylock who looses his life. Her logic is excellent and surprising. There is no reference to Judaism but to humanity itself. Mercy takes precedence over justice. "How far that little candle throws his beams! So shines a good deed in a naughty world." (Portia, V, i)  Portia follows later in the same seen to explain that "Nothing is good, I see, without respect. " Is she making reference to Shylock that he is indeed a good man who was wronged by Antonio. He has lost his daughter to Lorenzo who is a friend of Antonio.

American Institute of Certified Public Accountants Essay

American Institute of Certified Public Accountants - Essay Example All members of AICPA have to respect and follow the Code of Professional Conduct that provides rules and guidance for the execution of professional duties. Additionally, every three years, individuals have to go through one hundred and twenty hours of professional education. Every year, all records regarding this program must be kept and produced on request from the organization. Those exempted from the program are the unemployed, retired or individuals who may have left work temporarily. Membership to the organization has various benefits. These include; platforms for accountants to the network such as volunteer groups, conferences and task forces and the improvement of professional and personal skills through the education program. Also, members are updated regularly on new key developments, hot issues, emerging trends and new regulations regarding the accounting profession. This is done through news articles and publications such as the Journal of Accountancy offered by the organi zation’s website. The Institute also offers discounts services to members on everyday personal and professional needs such as office supplies, shipping, and travel. Conferences available on the site include the 2015 Auto Dealership Conference and Global Manufacturing Conference both slated for the month of September.The organization has taken initiatives aimed at promoting diversity and inclusion in the workplace and in the profession owing to the multi-racial and ethnic backgrounds of professionals.

Strategic hospitality management Literature review

Strategic hospitality management - Literature review Example In discussing about the hospitality brands, that are owned, managed or franchised by the group, it can be said that the brands has a presence in almost every category like luxury, full service, select service, extended stay suites as well as timeshare. The Hilton Worldwide in the year 2011 was credited as the fastest growing major hotel company. As of the year 2011, the hospitality chain accumulated around 30 million HHonors members out of which 3.5 million members joined in the year 2011 itself. The hotel brand has presence in various continents around the world like the Americas, Europe, Middle East, Africa as well as Asia. Vital information about the company is given below in a summarised format: In 2011, the hotel company had an inventory of over 630,000 rooms all over the globe. The company is the owner of multiple popular brands which are present in around 90 countries. In the year 2006, the annual revenue of the hospitality company was around 7.44 billion USD. Journalistic Art icle While performing a strategic performance analysis for the Hilton Worldwide from the investors’ point of view, it is important to focus on conducting an overview of the global hospitality industry along with estimating the growth of the company in the recent times. Focus also needs to be given on the prospects of growth for the company in markets around the world. Overview of the global hospitality industry In discussing about the global hospitality industry, it is important to highlight that the global macro factors are bound to have a strong influence in this particular industry. Talking on this note, it needs to be stated that in the current years, the global hospitality industry has been affected in a significant manner by the political and economic factors around the world. In the year 2012, the global hospitality industry suffered the impacts that generated from US presidential election, sovereign debt crisis of the Euro zone, political disturbances and tension in v arious regions of the Middle East along with slowing down of Asian economies. Talking on this note, it can be stated that in the year 2012, the hospitality sector of the US, especially in the locations of New York, Los Angeles, San Francisco as well as Chicago displayed indications of growth and expansion. A report by the globally popular consulting firm Ernst and Young revealed that the average revenue per available room as of the year 2012 touched the levels of 2007. A deeper analysis revealed that the growth in the average revenue per room happened mainly because of the increase in occupancy levels as well as average daily rate (ADR). It was also found that the influence of the factors like high barriers to entry, longer and extended periods of development of hotel property as well as reduced dependence on wholesalers has greatly helped the upscale, upper upscale as well as luxury segment players of the hospitality industry of the region to attain an increase the revenue per avai lable room (RevPAR) in the recent times. The RevPAR for the Asia Pacific region, barring countries like India and New Zealand also recorded an increase in the year 2012. The prolonged political disturbances in some of the major markets of Middle East regions resulted in generation of mixed performance for this particular

EU LAW Essay Example | Topics and Well Written Essays - 3000 words

EU LAW - Essay Example We will begin with a concise yet comprehensive overview of the European Union and will thoroughly address the evolution of the EU following the collapse of state-led communism in Eastern Europe. The European Union has undergone a variety of changes in the aftermath of the fall of the Soviet Union including expansion to the east through the Maastricht Treaty and proposed institutional change through the Treaty of Lisbon. Although it has not always been the case, modern-day Europe is characterized by a unifying democratic political culture. While the concept of democracy originated on its shores, the philosophy of democratic governance was challenged in 20th century Europe by authoritarian political movements, including fascism (expressed by Nazi Germany & Mussolini’s Italy), and communism (as exemplified in Eastern Europe during the Cold War). With Allied victory in World War II and the recent collapse of the Soviet Union, democracy – in varying degrees– is now a universal trend amongst European states. In fact liberal democracy, best expressed by the states of Western Europe with entrenched democratic traditions, is quickly becoming the standard for the continent. Democratic norms and rules have subsequently been established through a pan-European legal framework (see Almond et al 2002). Promoting widespread reform to the existing institutions of the European Union, the Treaty of Lisbon is an international multilateral agreement which would fundamentally alter the institutions and composition of this organization. Accordingly, Lisbon would supersede prior agreements enacted by this multinational organization and a represent significant institutional change to the EU. Seeped in controversy, the Treaty of Lisbon has yet to be ratified by all member states and thus remains on the backburner for most countries of the European Union. Accordingly, the countries which comprise the European Union have embraced

OJ Simpson's Rise to Fall Essay Example | Topics and Well Written Essays - 500 words

OJ Simpson's Rise to Fall - Essay Example However, despite this acquittal, his name had been tarnished and there were few people that believed in his innocence. In fact, in interviews that followed the trial, several of the jurors even voiced their opinions that they believed Simpson had probably committed the murders but due to errors in evidence handling they had produced a verdict of innocence. Though, Simpson was found innocent in the criminal trial this was not the last time he would appear in court regarding the murders. In 1997, after being sued for damages in a civil trial by both the Brown and Goldman families, Simpson was found liable for wrongful death and was ordered to pay $33.5 million dollars to the two families. After both the criminal and civil trials Simpson went on to live life as a free man. Snapshots were often taken of him enjoying time with friends, spending afternoons on the golf course, or picnicking with his children. Photos lead some to believe that Simpson had resumed living a normal life but this was not the case. The public had turned against him. He found it difficult to find work. His career, as he knew it, was over. His endorsements were gone. He was no longer a person people admired, and few people wanted to have their names attached to anything to do with Simpson. He owed large amounts of money to lawyers, the families of the victims, and his children. The type of stardom Simpson had become accustomed to in prior years had ended. The only type of publicity he now received was negative. He became an embarrassment and a mockery of the judicial system. He lost his fan base and had very few valuable supporters. With little income he could no longer make ends meet and eventual ly filed for bankruptcy. Simpson became a mere, shameful, and pathetic shadow of the famed athlete and actor that he once was. His legal issues did not cease after the murder but instead he found himself under the microscope time and time again.

Business Ethics vs. Success in Modern Business Research Paper

Business Ethics vs. Success in Modern Business - Research Paper Example en corruption and success in business in this research was retrieved from the university faculty, contemporary firms and graduate students of business. The fundamental concept on which the term â€Å"business ethics† is based is that individuals should be held accountable for their practices in business. â€Å"Businesses are at the strategic center of a civil society, and they have a stake in their communities† (U.S. Department of Commerce, 2004). In conventional terms, business ethics are thought of as drivers for successful business. In the modern age, companies and business entrepreneurs evaluate the effect of ethics on their individualistic and collective performances. A lot of studies have shown that unethical practices and corruption have been incurring the companies a cost worth billions of dollars every year. Such studies have portrayed a negative image of corruption and have emphasized upon the potential ways in which the unethical business practices affect the brand image, value of shares and the overall profitability of the business (Maheshwary & Ganesh, 2006). Following the principles of ethics is very imp ortant for a company’s success (Turner, 2006). â€Å"I have always recognized that the object of business is to make money in an honorable manner† (Cooper cited in Rajeev, 2011). Unethical business practices have traditionally caused a lot of damage to the business. However, not many business entrepreneurs are aware of the toxicity of such practices because the costs are often not obvious and come as overheads. Most of the costs of the unethical business practices are hidden. Since the business entrepreneurs can not see these hidden costs, they can only see the convenience that the unethical practices bring them. Thus, many of them are reluctant to abandon such practices. However, the harm caused by such practices is inevitable and is often borne by the society as a whole. For example, when an oil company discharges oil into the sea, it is the marine

A family ritual to strengthen family bonds Essay Example for Free

A family ritual to strengthen family bonds Essay As I was answering the Family rituals questionnaire, I felt good as i was somewhat compelled to reminisce the activities which I shared with my family when I was a child. It feels good to see that our family got a high score in the questionnaire. In only proves that we have been quite close as a family. I was only mesmerized as I recalled those moments when we simultaneously scan our old pictures and laugh at the way all of us looked in the past. I also enjoyed recalling the fond memories of our excursions when I was still a child. Personally, I do not want to change that kind of relationship which I had with my family in the past. I would like us to maintain this close relationship we have right now. For me, this is how families are supposed to be. Families are supposed to spend most of the time together so they can be updated with the events happening to one another. In this sense, they will always be available to succor when one among the family members is having some dilemma. In addition to that, the intimacy between them will not be lost; and instead, will only be kindled. That feeling of intimacy will make them more comfortable and more expressive with one another. The ritual that I would like to apply to my family is a unique Islamic tradition called Eid al-Fitr. Eid al-Fitr is being done some time after Ramadan. It is basically a tradition celebrating the success of the recently done Ramadan which is a whole month of blessings and joy. Moreover, Eid al-Fitr is also the extension of these blessings and joy to those who happen to be less fortunate. Every Muslim family must offer some donation of any kind to those who are in need. They do this so the needy can participate in the celebration as well. This is done before the end of the Eid so all the people can be prepared for the jubilation. When the day of the Eid comes, all of the participants will gather outdoors – in mosques – to perform a prayer that is especially for the Eid. Afterwards, the participants will begin to disperse and mingle with one another. They will meet up with their families, friends and other acquaintances to give presents and express their cordial greetings. If they have relatives who are not present and cannot go to the event, they can call them on the hoping and likewise extend their wishes. This event usually lasts for three days to allow the Muslims make the most out of the celebration. The meaning of this ritual is that it can manifest the unity and comradeship among its participants. By extending their warm wishes to other people and giving donations to those who are in need, the participants learn to take care aside from their selves and value other people as well. The act of giving donations can be symbolically interpreted as an act of offering something that sincerely comes from the self. The act is like transcending the self and its own interests in order to extend one’s hands to other people. By applying this ritual with my family, I aim that my family will have a sense of responsibility and learn how to work as a group. Moreover, I can also reinforce family planning. My family will learn that they also have responsibility over other people –their fellowmen – and that all of us must unite for a singular cause. By promoting the behavior of giving donations to the poor and mingling with the family members, the unity of a singular cause is reinforced. As we harbor in mind the need to achieve a singular purpose, we will learn how to work as a group. In the latter process, we will develop a more cohesive bond among ourselves. The part of mingling with other people can only encourage us to commune more deeply with one another and be aware of one another’s experiences. As the ritual will be repetitious, all of its objectives will be recurrently addressed. In addition to that, by mingling with the family members in the course of the ritual, we will realize the importance of family planning. In our family, there are more than ten of us who are siblings and it will surely be harder for us to greet one another while doing the ritual. Lastly, I think that the ritual need not to change as the members of the family grow older. We must only adapt with one another and our family embers – and our oscillating temperaments, tastes and yearnings. The touchstone of the ritual is that we feel the warm company of our family members as we do and enjoy doing things together. In that sense, my two goals can be achieved. We learn that we are responsible for the welfare of our family members and we learn to work collectively in making all of us grow individually as persons and the family as a whole.

Hepatoprotective Effect of Unani Formulation in Rats

Hepatoprotective Effect of Unani Formulation in Rats A study of hepatoprotective effect of unani formulation (Qurs Rewand) in rats. ABSTRACT Aim of study: To evaluate hepatoprotective effect of Unani formulation (Qurs Rewand). Materials and Methods: The study was conducted on adult Wistar albino rats of either sex weighing 150-200 g. Animals were divided into five groups of 6 animals each – I (Plain control), II (Negative control–CCl4 treated group), III (Sylimarin treated group), IV and V (UPF treated groups). Hepatotoxicity was induced by single administration of CCl4 (2ml/ kg I.P., 1:1 in liquid paraffin) in group II, III, IV V on 7th day of treatment. The UPF was administered in a dose of 50 mg/kg and 100 mg/kg, once daily, orally for 7 days in group IV and V respectively. Silymarin was administered orally in the dose of 100 mg/kg body weight, once daily for 7 days in III group and served as standard control. On the 8th day all the animals were sacrificed and the blood was collected. Serum was separated for biochemical estimations. The serum was estimated for ALT, AST, bilirubin, alkaline phosphatase, total protein and TBARS. Histological study of liver was done. Results: The mean serum ALT, AST, bilirubin, alkaline phosphatase, and TBARS were decreased significantly as compared to CCl4 treated group.While total protein was increased significantly as compound with CCl4 treated group. The histological study showed signs of recovery and regeneration in damaged liver cells as compared to CCl4 treated group. Conclusion: The study demonstrated significant hepatoprotective activity of Qurs Rewand (Unani Polyherbal formulation). Key words: Unani Polyherbal formulation, carbon tetrachloride, hepatoprotective activity and Silymarin Introduction Qurs-e-Rewand is a Unani polyherbal preparation (Table-1)[1] frequently prescribed by the physicians of Unani medicine in the management of liver diseases such as infective and other hepatitis.[2,3,4] Rubia cordifolia Linn (Rubiaceae) and Agrimonia eupatoria Linn. (Rosaceae) have been scientifically evaluated for their hepatoprotective effect[5], but the compound as a whole has not been studied for its described properties. Therefore present study has been undertaken to investigate its hepatoprotective effect against CCl4 induced hepatotoxicity in albino rats. The damage produced by CCl4 is described to be similar to the pathological changes seen in infective hepatitis and in many other liver diseases.[6] The liver function test was used to assess the extent of liver damage and the protection induced by the test drug. Since CCl ­Ã‚ ­Ã‚ ­Ã‚ ­4 is reported to damage the hepatocytes mainly by inducing lipid peroxidation, therefore thiobarbituric acid reactive substance (TBARS) test wa s employed to study the antioxidant property of the test drug with a view to underline its mechanism of action.[7] Silymarin (100 mg / kg) was used as the standard hepatoprotective agent to confirm the integrity of the test system and also to compare the efficacy of the test drug as, it has been used in the treatment of chronic or acute liver disease, as well as protecting the liver against toxicity.8] The hepatoprotective properties of Silymarin have been related to the inhibition of lipid peroxides formation or scavenging of free radicals.[9] Histological study was conducted to observe the structural status of cell matrix liver. Materials and Methods The study was conducted in the Department of Ilmul Advia, Ajmal Khan Tibbiya College, AMU in collaboration with the Departments of Pharmacology and Pathology, Jawaharlal Nehru Medical College, AMU, Aligarh, after obtaining permission from Institutional Ethics Committee. Test drug procurement and identification: All the ingredients of UPF were procured from Dawakhana, Tibbiya College, AMU, Aligarh and were identified by comparison for its macroscopic and microscopic characters with authentic specimens of above mentioned at Department of Ilmul Advia, Ajmal Khan Tibya College, A.M.U. Aligarh, U.P. India.(Voucher specimen No. are given below). Botanical NameVoucher specimen No. Rheum emodi Wall Sc-0098/09 Rubia cordifolia Linn Sc-0097/09 Creteria lacca Sc-0096/09 Apium graveolens Linn Sc-0095/09 Feoniculum vulgare Mill Sc-0094/09 Agrimonia eupatoria Linn Sc-0093/09 Preparation of extract: All the ingredients (Table 1) were coarsely powdered before subjection to extraction. The hydro-alcoholic extract of all the ingredients was prepared using by Soxhlet apparatus, in which they were continuously extracted for 6 hours. The extract was filtered by Whatman No. 1 filter paper and evaporated on water bath at 40 600C until it dried completely. The prepared extract was stored in the refrigerator for further use. The dose of the test compound formulation for albino rats were calculated by multiplying its clinical doses described in Unani literature with conversion factor 7.[10] Drugs and Chemicals CCl4, n-butanol, acetic acid (Thomas Baker Pvt. Limtd. Mumbai), sodium dodecyle sulphate, thiobarbituric acid (Otto Kemi Mumbai), 1, 1, 3, 3-tetraethoxypropane (Sigma USA), Silymarin (Sigma-Aldrich, Germany), Folin’s reagent (CDH, Mumbai), AST, ALT, Billirubin, Alk.Phos. and Total Protein estimation kits (Span Diagnostic Ltd, Surat). Animals Thirty Wistar albino rats of either sex, weighing 150-200 g were divided into five groups of 6 animals each. The animals were kept under standard laboratory conditions. Commercial diet pellets and water were given ad libitum. The room temperature was maintained at 25  ± 10 C. Treatments Group I (Plain Control): Distilled water orally in the dose of 1ml /kg, daily for 8 days. Group II (Negative Control): Distilled water orally in the dose of 1ml /kg, daily for 7 days. Group III (Standard): Silymarin in dose of 100 mg / kg daily for 7 days. Group IV V (Test Groups): Extract of Qurs-e-Rewand in the dose of 50 mg/kg and 100 mg/kg respectively suspended in distilled water daily for 7 days. On the 7th day the animals of all groups except those in group I were administered carbon tetrachloride i.p. along with their routine treatment and 24 hours later (on 8th day) all the animals including in group I were sacrificed.[11] Collection of Samples The blood was collected and was kept for 30 minutes without disturbing. The serum was separated by centrifugation for 15-20 minutes at 5000 rpm. The sera of each animal of all groups were estimated for, ALT AST [12], bilirubin[13], alkaline phosphatase[14], total protein[15] and TBARS[16], which are index of lipid peroxides.[17] Histological Examination The liver of rats of all groups was removed immediately and fixed in 10% formalin.[18] The tissue was processed and sections were cut. The slides were prepared and stained with haematoxyline and eosin stain and the histological changes were observed by photomicroscope under high power magnification. Statistical analysis The results are presented as means  ± S.E.M. The data were statistically compared for determining significance of difference by one-way ANOVA test, followed by pair-wise comparison of various groups by LSD. The analysis was carried out by using the software of the website, www. analyseit.com. P Results Biochemical Parameters A highly significant increase in levels of serum ALT, AST, bilirubin, alkaline phosphatase was observed in CCl4 treated rats while total protein was found significantly decreased as compared to control group. There was significant reduction in all biochemical parameters and significant increase in total protein after oral administration of test drug at two different doses (P4 treated group (P Histological Examination Group I: There were central blood vessels and radiating cords of hepatocytes as well as the vascular sinusoids with no evidence of fatty changes, necrosis or inflammation. (Fig.1) Group II: There was centri-lobular (acidophilic) necrosis and vascular congestion. (Fig.2) Group III: There was mild vascular congestion and peri-vascular infiltrate of mono nuclear cells and fibroblast. No fatty degeneration was observed. (Fig.3) Group IV (50 mg/kg): There was vascular congestion and peri-lobular hydropic degeneration of hepatocytes (In high magnification only vascular congestion). (Fig.4) Group V (100mg/kg): The slides showed well preserved hepatic architecture. There was no fatty degeneration, only mild vascular congestion and peri-vascular infiltrate of mono nuclear cells and fibroblast and regenerating hepatocytes were observed. The hepatic architecture was found similar to that observed in group III. (Fig.5) Discussion The findings of the present study demonstrated that the test drug (Unani formulation) lowered the biochemical markers of liver function as well as the lipid peroxide towards normal. The histological findings also indicated protective response by bringing the derangement of liver cell matrix to very near to normalcy. Thus the remarkable reduction in CCl4 intoxicated biochemical markers by test drug extract, supplemented by commensurate histopathological findings of rat liver sections indicated hepatoprotective effect of this herbal formulation. The likely mechanism of hepatoprotective response appears to be the anti-oxidant property. Carbonterachloride has been widely used for inducing hepatic damage due to free radical formation during its metabolism by hepatic microsomes.[19] The clinical features of carbontetrachloride induced hepatic damage resemble that of acute viral hepatitis.[20] The mechanism of producing hepatic damage by CCl4 depends on reductive dehalogenation of CCl4 catalyzed by cytochrome P450 in the liver cell endoplasmic reticulum leading to the generation of unstable complex of CCl4 radical. This trichloromethyl radical reacts rapidly with O2 to yield trichloromethyl peroxy radical which is reported as a highly reactive species. Qurs-e-Rewand appers to exert its hepatoprotective effect by inhibiting lipid peroxidation mediated by CCl4, due to its antioxidant activity as it decreased the lipid peroxide significantly in TBARS test. The test drug further appears to exert hepatoprotective effect due to its effect against cellular leakage and loss of functional integrity of the cell membrane in hepat ocytes i.e. they possess membrane stabilizing property, indicated by significant decrease in AST, ALT, Alk. phosphatase and lipid peroxidation. The biochemical as well as histological observations demonstrated dose dependent protective action of the extract against the liver damage. The extract in dose of 100mg/kg caused greater response. The biochemical markers were found significantly lower and retention of hepatic architecture, reduction in fatty degeneration and necrosis were more marked in this group than the group treated with 50mg/kg. The overall hepatoprotective effect produced by the 100mg/kg was sientifically equal to standard drug Silymarin. Further, quite interestingly the animals treated with Qurs-e-Rewand showed regeneration of hepatocytes, which provide an indication of high clinical and therapeutic value. The protective effect demonstrated with regard to liver function (Biochemical markers), lipid peroxidation and structure (Histological study) provides conclusive proof that the test drug possesses hepatoprotective activity. The present study provides scientific support and validation to the Unani claim regarding the hepatoprotective activity of the test drug. The study also provides the interesting information that Qurs-e-Rewand promotes hepatocellular regeneration, so it may be useful in diseases where liver damage is extensive such as chronic hepatitis and cirrhosis. Conclusion: it can be concluded that both the doses of test drug (Qurs Rewand) possess significant hepatoprotective activity against acute hepatic damage induced by CCl4. Further, the mechanisms and activities of compound drug require more study to understand the hepatoprotective mechanism. REFERENCES Table 1: Ingredients of Qurs-e- Rewand Botanical Name (Family) English Name Quantity (in gm) Rheum emodi Wall (Polygonaceae) Rhubarb 17.5 gm Rubia cordifolia Linn (Rubiaceae) Indian Madder 10.5 gm Creteria lacca (Coccoidea) Lac 10.5 gm Apium graveolens Linn (Apiaceae) Celery 3.5 gm Feoniculum vulgare Mill (Umbelliferae) Fennel 3.5 gm Agrimonia eupatoria Linn (Rosaceae) Agrimony 3.5 gm Table 2: Effect of test drug (Q.R) and Silymarin on biochemical parameters of liver function in CCl4 induced toxicity. Values are Mean à ¯Ã¢â‚¬Å¡Ã‚ ± SE; n = 6; x = against plain control, y = against CCl4 (2 ml/kg), z = against standard (Silymarin) (100 mg/kg); a = against Q.R. single dose (50 mg/kg), b = against Q.R. double dose (100 mg/kg); 1 = P Group I Fig. 1: Section of rat liver showing central blood vessels and radiating cords of hepatocytes as well as the vascular sinusoids (H E stain High power) Group II Fig. 2: Section of liver showing centrilobular (Acidophilic) necrosis, and vascular congestion and marked congestion of portal vessels (H E stain, High power) Group III Fig. 3: Section of liver showing mild vascular congestion and peri-vascular Infiltrate of mono nuclear cells and fibroblast (H E stain, High power) Group IV Fig. 4: Section of liver showing vascular congestion (H E stain, High power) Group V Fig. 5: Section of liver showing mild vascular congestion and peri-vascular infiltrate of mono nuclear cells and fibroblast and regenerating hepatocytes (H E stain, High power)

Mahindra And Mahindra: SWOT and PESTEL Analysis

Mahindra And Mahindra: SWOT and PESTEL Analysis K. C. Mahindra is the person who established Mahindra and Mahindra when he visited United States of America as Chairman of the India Supply Mission. When he met Barney Roos who invented general purpose vehicle or Jeep who was the inspiration for K. C. Mahindra. K. C. Mahindra Brothers joined with Ghulam Mohammed. And Mahindra Mohammed was set up as franchise for assembling jeeps from Willys, USA on October 2nd, 1945. After Two years Mahindra Mohammed changed its name to Mahindra Mahindra. Mahindra Mahindra grown in size and stature and it also occupied a premier position in all key sectors of economy. Mahindra Mahindra group is engaged in an ambitious and prolonged penetration into the global arena. DIFFERENT VEHICLES IN MAHINDRA MAHINDRA: FIG a: Indias first Prime Minister.   FIG b: Mahindra Scorpio A passenger in the past FIG c: The electric car of Mahindra and FIG d: Mahindra tractor. its name is Mahindra REVA. FIG e: Mahindra Jeeps are used FIG f: Two wheeler model in Mahindra Mahindra for daily transport in Agra. and its name is Mahindra Flyte. The company encapsulated its ambition, spirit and inspiration from golden words of Pandit Jawaharlal Nehru: The woods are lovely, dark and deep,   But I have promises to keep,   And miles to go before I sleep,   And miles to go before I sleep. The golden words are translated into many more milestones to be set up before it rest. Today, It has evolved into a premium SUV(Sport Utility Vehicle) and MUV(Multi Utility Vehicle) with a large number of cars in the Indian car market. Today in the Indian car market we can see three types of Mahindra cars they are Mahindra Bolero, Mahindra Maxx, Mahindra Scorpio. In the present scenario Mahindra Mahindra total turnover is of about 6 billion dollars. Organization analysis: Mission/Vision Goals and Objectives Strategy followed Vision: Indians are second in the world in manufacturing automobiles. The founders of our nation and our company passionately believed by us. We will prove them right by believing in ourselves and by making MM Ltd. known worldwide for the quality of its product and services. And its new innovations. The important goal of Mahindra Mahindra is to provide highly technological innovative product and services . E-business Initiatives and by out sourcing of technology Products that redefined the market By 2015 Mahindra Mahindra wants to enter almost all continents in the world. Joint ventures, acquisition and merger with different players in other countries Foreign competition. Mission of Anand Mahindra: We dont have a group-wide mission statement. Our core purpose is what makes all of us want to get up and come to work in the morning. Mr. Mahindra awards: Rajiv Gandhi Award 2004 for outstanding contribution in business field. From President of French Republic as Knight of the Order of Merit. In the year 2005 from Auto Monitor as Person of the year. From American India Foundation 2005 Leadership Award for his, and the Mahindra Mahindra group for its commitment to CSR(Corporate Social Responsibility). CNBC Asia Business Leader Award for the year 2006. Business Man of the year 2007 from Business India. Business Leader of the year 2009 by Economic Times. Miles stones of Mahindra Mahindra: In 1948 Mahindra Mahindra LTD associated with UK for Steel trading business. In 1957 Mahindra Owen established- a joint venture with Rubery Owen Company LTD, UK. In 1969 the Company entered the world market which exports utility vehicles and spare parts. In 1975 Mahindra Engines developed an diesel engine for its vehicles. In 1982 the Mahindra brand tractors were launched. In 1986 Tech Mahindra (formerly known as Mahindra British Telecom) is established. In 1994 Mahindra group created 6 Strategic Business Units they are: Automotive or Automobiles, Trading, Farm Equipment, Infrastructure, Financial Services, Information Technology(earlier it is Telecom and Software) and Systech(earlier it is MSAT). In 1999 Mahindra group launched a 3-wheeler vehicle which is environmental friendly, a battery-operated. In the year 2007 Mahindra group focused on health and the environment. It launched Mahindra Hariyali, which aims to add 1 million trees to Indias green cover and it also launched Lifeline Express. In the year 2007 Tech Mahindra LTD launched Tech Mahindra Foundation on June 13th 2007. These are the some of the milestones of Mahindra Mahindra groups. FOUR Is of Mahindra Mahindra: The four Is: INNOVATIONS. INFRASTRUCTURE. INVESTIMENT. INSTITUTIONS. INNOVATIONS: Mahindra Mahindra is one of the top industries in India. The director of the Mahindra Mahindra, Anand Mahindra, put innovation is the core of its growth strategy. The radical innovation is successful in managing the balance between the structured processes and the creation of an environment. According to this MM group: Innovation should start with the insight about customer, which the Mahindra Mahindra group found by going to fields and observing the lives of farmers. And this group found that the tractors were used for personal use. The Mahindra Mahindra group encourages the experiments. The new inventions should add value to companys bottom line that is nothing but profit. The important point is that great products should have great design. Thus Mahindra Mahindra took this initiative and made the culture of innovation. INFRASTRUCTURE: The Mahindra Mahindra infrastructure is a JV between Mahindra Group and International Finance Corporation. It works close association with global companies to bring world class technologies and practices. It mainly focus on ownership, development and management of infrastructure projects. It is becoming the leading infrastructure developer in the country. INSTITUTIONS: The Mahindra Mahindra group is placed in all sectors like Telecommunications and it is named as Tech Mahindra. Software, Mahindra Mahindra came to software field after buying Satyam company and it is named as Mahindra Satyam Mahindra Mahindra also has its recognition in the Infrastructure and it is named as Mahindra Infrastructure Developers. In this it also have holiday resorts it named as Mahindra Holidays and Resort LTD (MHRIL) Mahindra Mahindra is one of the top industry in India for automobiles and it is the starting point of Mahindra Mahindra company. Mahindra Mahindra also involved in financial sector and its name is Mahindra Mahindra Financial Service LTD. Mahindra Mahindra Group also have Mahindra Special Services which was established in 2001 as a separate division in Mahindra Mahindra. Mahindra Mahindra also have Mahindra Defence Systems which oversees the requirement of Indias Defence and Security forces. INVESTIMENTS: Mahindra Mahindra group have shares in many companies. Presently Mahindra Mahindra Group want to acquire Ssangyong and expand its business in international market. But on other hand, its investors are quite suspicious regarding the investment. In the past Mahindra Mahindra Group made many Joint Ventures and acquisitions and it has forayed into different sectors of automobiles like light, medium and heavy commercial vehicles. It also ambitious to acquire two wheelers also. PESTEL ANALYSIS ON MAHINDRA MAHINDRA: Many factors in the environment that affect the organization are: Tax changes. Trade barriers. Government policy changes. New laws. Demographic change. These are the some of the macro changes. Thus to analyze these factors we categorize them using PESTEL analysis. The PESTEL analysis includes Political, Economical, Social, Technological, Ecological, Legal factors. Political Factors: This is a Government policy which includes what are the goods and services does a Government want, to what extent the government can subsidize firms and its priorities in political decisions and business support. The factors related to Mahindra Mahindra group: For Mahindra tractor industry the Government laid stress on mechanism of agriculture to boost food grain production. Change in Taxation policy. Regaining Agricultural dynamism is the key goal in eleventh Five year plan. Economical Factors: The Economical factors which includes taxation change, inflation, interest rates, economic growth and exchange rates. The factors related to Mahindra Mahindra group: Cost of tractors in India are more cheaper when compared to other countries. 95% of tractors are on credit based. For agriculture inputs Less interest rate charged by the banks. Social Factors: As the population increases the demand on goods get increased. Thus there will be demand for firm products and industry. As there is increase in awareness in farmers there is a need technology and thus there is a requirement of tractors and farmers can buy tractors on credit bases. To meet the farmers demand the mechanized operations are preferred to eliminate delay, also labor shortage. The other main important thing which Mahindra Mahindra do for its long-term sustainability is CSR(Corporate Social Responsibility). Mahindra Mahindra group spend Rs. 1.3 crore it is head donation in its annual report. Its activities include K. C. Mahindra Education Trust which provides education at various levels. There is another program for helping unprivileged girl child at the Mahindra foundation it is Nanhi. This are the main things which are done by Mahindra Mahindra group for its long-term sustainability. The Mahindra Mahindra also have its own foundation as Mahindra Foundation which was set up with a specific objective that to provide medical relief to poor people. The Mahindra foundation always very responsive to any major disasters whether it has been taken as tsunami or the Gujarat earthquake, it provided support either by financially or by sending vehicles, supplying manpower or material. Technological Factors: Increase in new Technology can create new products and process which can reduce the cost, improve the quality, lead to innovation and also reduce the life cycle of the product. This technology will benefit consumers as well as organizations. The factors related to Mahindra Mahindra group: Continuous technological innovation. Continuous improvement in technology will reduce use of Renewable energy development. Ecological Factors: It include weather and climate change. The major climate changes occurring due to Acid rain, Green-house effect, Global warming thus it is becoming significant for the firms. Thus because of this impact environmentally friendly products and processes have more demand and also creating business opportunities. The factors related to Mahindra Mahindra group: Global Warming. Mahindra group is trying to release electric cars to reduce the pollution and also reduce the usage of renewable goods. Legal Factors: Legal factors are related to legal environment. In recent years the developing countries changed the Legal factors which affected the firms in other countries due to globalization. The legal factors related to Mahindra Mahindra group: Agricultural policy Collaboration with government which shapes policy issues. SWOT ANALYSIS: SWOT (Strengths, Weakness, Opportunities, Threats) of Mahindra Mahindra group Strengths of Mahindra Mahindra group: Mahindra Mahindra is one of the top players in the world in terms of number of tractors sold. This itself shows that Mahindra Mahindra market share is the biggest strength of the company. It also have highest domestic share. The some other strengths of Mahindra Mahindra group: Product portfolio of Mahindra Mahindra got extended from 20hp to 30hp. There is government support for Mahindra Mahindra Group.A Availability of technically skilled people from JTC (Jiangling Tractor Company). For its next stage of expansion Mahindra Mahindra have a strategy. It not only focus on new products, it also have a programme of intensive management development to establish its leader for future. The major strength of Mahindra Mahindra is it have ability to introduce new products and process in to the market and also can generate sales for those new products. Weakness of Mahindra Mahindra group: The production is non-competitive because of high interest costs and overheads. Infrastructure of this group is Bottle neck. The companys passenger cars are based upon 3rd and 4th generation platform. In this group there is lack of efficiency for new plant layout. Another weakness of Mahindra Mahindra is multi franchise. In Mahindra Mahindra there is no effective dealership. The MM is mainly dependent on rural sector, the rural sector mainly depends on monsoon. Thus if there is bad monsoon for two consecutive years which leads to adverse impact on demand for tractors. Opportunities of Mahindra Mahindra group: Rural demand is increased. Income level is increasing. Ban for overloading of commercial vehicles. With the support of local partners there is an easy entry to Chinese market. The Mahindra Mahindra will be more competitive in Chinese market if they provided after sales service. To get more demand the Mahindra Mahindra group should export Chinese range tractors to India and Indian range tractors to China. Mahindra also entered in to software field after buying satyam and renamed it as Mahindra Satyam. Threats of Mahindra Mahindra group: Input cost got increased. Competition also increasing. The most important threat of Mahindra Mahindra is legal consideration. In China the Banking facilities are undeveloped. The MM also involved in different fields like holidays, telecom industry, financial services and resort etc. Which should have good subsidiaries from time to time if these are unmanageable this will divert the companys attention from its business which leads to destruction of shareholders value. Mahindra Mahindra will face more competition if the foreign players enter in to the tractor segment because these foreign players are technically more competitive when compared to MM. CONCULSION: Thus according to research on Mahindra Mahindra Group it shows that the company uses the Strategic Key points in the external environment for long-term sustainability and sustained success. It is the one which encourages the new ideas and also have plan to sale the new product in the market. This company is the one which try to develop new products for consumers. Mahindra Mahindra company is also socially responsible it give 1.3 crore only from its annual report for helping poor and unprivileged girls. Which shows that the company not only think about its profits but also feel the responsible about our country India. It is that which also do international trading with other countries. It also have a clear vision and goal which shows the dedication of the company. The mission itself says that it is not thinking about profits but it want develop ourselves. Mahindra and Mahindra tries to develop the new products which do not harm the environment and save the renewable reso urces example MAHINDRA REVA which is an electric car. According to research it shows that Mahindra Mahindra is one company which is respected and trusted by consumers and it is the top industry in INDIA.

inquery project :: essays research papers fc

The question I choose to investigate was if beans needed soil to grow and if a bean which was soaked in water will grow faster than one that was not. The first step was to soak several dry beans in water overnight. Put four soaked beans on a wet piece of paper toweling and four dry beans on a piece of wet paper toweling. Then I labeled two plastic cups with the start date and soaked or dry, and put the toweling and beans in the appropriate cup and placed them on the windowsill. Everyday I checked the moisture level of the toweling and added water if needed. In the middle of the second week I noticed mold forming on three of my dry beans. I choose to discard of those beans. By the beginning of the third week someone suggested keeping the beans in an open Ziploc bag to keep moisture on the toweling so I switched. At the end of my inquiry I saw that neither the soaked nor the dry beans had extensive growth and I couldn’t understand why. Below I have charted my observations and then gave possible explanations as to why this did not work properly. Observations: Week 1: July 08, 2004: Start project. Leave beans in cups on windowsill. July 10, 2004: No change. July 12, 2004: Start to see sprouts come out of 2 beans in soaked cup. July 14, 2004: No Change Week 2: July 16, 2004: Mold is starting to form on 2 beans in the dry cup. 3 beans in the soaked cup have sprouted. 1 bean in the dry cup has sprouted. July 18, 2004: Mold is on 3 beans in the dry cup. July 20, 2004: Threw out 3 molded beans. Sprouts and roots are seen in the soaked cup. Week 3: July 22, 2004: Changed from a cup to Ziploc bags. Changed paper toweling. July 24, 2004: The bean from the dry cup has noticeable roots and a sprout July 26, 2004: The roots in both bags are attaching themselves to the paper toweling. My Research:   Ã‚  Ã‚  Ã‚  Ã‚  While researching this experiment I realized that I did several things wrong. First, the beans should have initially gone into a plastic bag, this would keep in the moisture, helping the paper toweling to keep the water. Second, the beans should have been placed side by side and laid flat.

Knowledge in Stevensons The Beach of Falesa and Stokers Dracula Essay

Knowledge in Stevenson's The Beach of Falesa and Stoker's Dracula Several works of late 19th century British imperial literature contrast the role of information with the role of superstition in colonial encounters. Looking at Stevenson’s â€Å"The Beach of Falesa† and Stoker’s Dracula, we see that information plays an important role in both British and non-British characters’ abilities to dominate over their opponents. However, each of these works differs in its treatment of rational and irrational forms of knowledge. In â€Å"The Beach of Falesa,† the natives’ irrational belief in demons stands in contrast to the practical knowledge of the Europeans, which is shown as superior to knowledge based on superstition. The role of information in â€Å"The Beach of Falesa† also demonstrates that the high intellect of whites allows them to dominate over the native people whose land they colonize. Stoker’s Dracula counters this point by illustrating that both Europeans and their non-European oppo nents can use information as a tool for domination and conquest. While â€Å"The Beach of Falesa† portrays rational forms of knowledge as superior to beliefs in magic or folklore, Dracula shows the importance of utilizing multiple types of information in defeating the enemy. Comparing Dracula to Stevenson’s â€Å"The Beach of Falesa,† Stoker uses the theme of information to challenge the idea of a clear separation between Europeans and the â€Å"others† they encounter in imperial experience. In â€Å"The Beach of Falesa,† the protagonist Wiltshire asserts that the native Kanakas have a natural predisposition for superstitious beliefs. As he explores Case’s â€Å"devil’s bush,† Wiltshire tells the reader, â€Å"Any poor Kanaka brought up here in the dark, with the harp... ...defeat the enemy. By avoiding an overly simplistic connection between natives and magic and Europeans and science, Stoker forces the reader to consider a difficult question: if rationality and information does not distinguish the British from the â€Å"other,† then what does? While we may not be able to definitively characterize Stoker as a pro- or anti-imperialist based on the role he gives these types of information in Dracula, his novel shows how information can blur the distinction between Europeans and the â€Å"other.† Works Cited Bolt, Christine. â€Å"Race and the Victorians,† in British Imperialism in the Nineteenth Century, ed. C.C. Eldridge. St. Martin’s Press: 1984. Stevenson, Robert Louis. â€Å"The Beach of Falesa,† in Fictions of Empire, ed. John Kucich. Houghton Mifflin: 2003. Stoker, Bram. Dracula, ed. Glennis Byron. Broadview Press: 1998.

Lux target audience Essay

First Male Brand Ambassador – Shahrukh Khan (female following) Lux — derived from the word luxury – has always used successful film actors of the time such as Madhubala, Hema Malini, Kareena Kapoor to endorse the product. Leader in the marketplace (14.4%) – Lux has been facing intense competition from Wipro Consumer’s Santoor (8.8%) and ITC’s Vivel and Fiama di wills which have been gaining market share much faster. -Started off as a feminine skin and beauty soap in 1925. -Focuses on external beauty (fine fragrances) – can play with fragrances idea -Targets typical Indian mindset of outer beauty (more ‘active’ stance on beauty) -An aspiration for every girl living in rural area – uses personalities from the silver screen, which makes it an inspirational brand -Uses Bollywood connect to communicate the same (movie-loving target audience) -Theme – Combination of style and romance Demographic: Gender – Female Age – 16 – 35 Income – Middle Income Group. Targets the urban and semi urban upper middle class and middle class segment of the population, who falls under A to C of SEC Target Area – Urban and Semi urban – Middle and Upper Middle Class Lifestyle: – Frequent movie watcher (genre – romantic) (can use Multiplex as the media) – Liking for fragrance – Day Dreamer? – Advertisement driven – Status conscious – Looks conscious – Liking for new clothes – Advertiser’s beloved Influencer – Retailer can be the influencer. Recent: Signed Sonam Kapoor and Dhanush as Brand Ambassadors. Change in positioning? The brand is slowly moving away from a beauty soap for a star to a soap for couples. While the overarching Lux celebrity quotient has remained intact since 1929 when Leela Chitnis promised smooth skin through Lux, the brand positioning has shifted. Good to know: -Many variants -Labelling – prominent, female model -Introduced Mini Lux for Rs. 5 (45gms.) Not sure whether it is available in the market now. -Lacks unisex appeal

Ways Language To Create Meaning In Dubliners English Literature Essay

The cliches think ups and value as cliche depends on our ack directledging both its perfect imitation, its exact recapitulate, of the elder happenings of its ain haggle ( to be a cliche , it moldiness be quotable formulate for word ) and its difference from early(a) possible terminology that could re set out it 1 Harold F. Mosher Jr defines the magnificence of cliches and the importance of reduplicate in a similar manner. He highlights the importance of cliches to perfectly transcript predating events by the en felicityment of double up. The utilizations of repetition and the signifi back toothce of lyric poem and phrases to copy these predating events will be explored in this essay.The oert of leak is deputen in assorted storys in Dub line drives. In The Sisters , the priest foresees he is not long for this innovation and this persists in Eliza s memoir he s departed to a better universe and the young-be ingestting(prenominal) babes uncle s recollection that the priest had a great proclivity for the male child. In The beat(p) , Gabriel wants to go forth on his journey due west . The geminate of the noun world suggests an switch universe the regions wish they can get a mien to when they die. This alternate universe can be seen as Eden, which the priest wishes for the male child finished priesthood in The Sisters . The noun journey in The stone-dead may be interpreted to depute a journey in the way of decease.Escape with matrimony is satirised in A Small Cloud by Gallaher s takement to Chandler for holding tasted the joys of continual cloud nine . Gallaher s arousement is sarcastic as his dear in liveness is clear in his stimulus I mean to get marital m nonp beily . The vowel rhyme in this sententious sentence makes it memorable. Gallaher advises Chandler to go by to London or Paris . Here, the career is non to an alternate universe tho to some another(prenominal) portion of the universe where he ca n review and happen amusement in the Moulin Rouge or Bohemian cafe . However, Chandler does non experience comfy in summon ining Corless s cake as he feels an exhilaration about everyplacemaster ing him for the accident of run intoing Gallaher or to escape from his dainty house or to unrecorded cou follyously like Gallaher. The transmission line of the adjectives little and courageously smoothen the difference of provinces of orchestrate of the twain characters. Chandler views himself as little look up toing Gallaher s bravery and feels agitation because of the adventure . This agitation reveals the battle a individual must see in order to get away the province they are in. Irony is shown in Chandler s flight to London with his travelled air, his well-cut washcloth suit and unafraid speech name in contrast to the signs of future illustriousness through his imbibing and borrowing m iodiny. The positive lingual confabulation well-cut fearless and grea tness creates a glum t bingle to the narrative as the contrast highlights the shadower of his province.One of the just about prevailing and well-known motives in Dubliners is the lift promise of flight with its subsequent defeat. though this motive is frequently reiterate in many divergent signifiers, the act of get awaying the Dublin status in an front to alter one s look is rarely, if of all time, accomplished by the read/write head characters. ( Bosinelli and Mosher, p54 )Irony is besides shown in the ethnic cliche s in Dubliners. Gallagher s advice to Chandler to get away ennui is through rich Jewesses in the signifier of dark Oriental eyesafullaof passion, of juicy hankering . The spellbinding handsome female at the saloon in Counterparts has large dark cook eyes and Micheal Furey in The Dead has macroscopical dark eyes . The perennial adjective dark emphasises the enigma of Oriental braggart(a) females and big is besides iterate to theorize the siz e of difference between the seat of government of Dublin and the flight of an Oriental topographic point, off from Dublin. The haggling full and passion contrast the empty, passionless bearing Chandler lives and its beautiful force is further emphasised by his longing for a voluptuous adult female. Besides, it is wry Chandler wishes his name was more Irish-looking or if he could do a sober promissory note or The Gaelic denounce which is retell, but admires the English poet, Lord Byron s verse form Hushed are the winds-whose romantic regret and linguistic communication switch surely be come out cliches in early twentieth-century Dublin. ( Bosinelli and Mosher p.56 )Assorted flying fields in Dubliners show cliched linguistic communication. The military issue of credence is shown in The Sisters God have blessing on his capitulum and he s gone to a better universe . God is believed to be merciful for the psyche of the dead and the better universe refers t o heaven. The subject of money is shown in different adroitness in After the hightail it to free rein fast and loose and pots of money . To blowout fast and loose refers to the in consequence of losing money as it is done with velocity and without vacillation slice the high significance of money is shown by the sum described through the hyperbole pots . The subject of drink is shown in different ways in Counterparts naming their toxicants and one small tincture Drink is shown as poison which is deadly to a human organic structure but it is contrasted with the peanut little tincture shown in other portion of the narrative.The action in the narratives reverberate well-known cliches. In An Encounter, the male child s fancy for the coloring material green articulation with the empty field mirrors the phrase greener grazing lands over yonder. In After the Race, Jimmy s stark place in the back place of the auto and his eventual persecution reflects the look to be taken for a drive. In The embarkation House, seductive Polly and persecuted Mr. Doran s prevarication in bed implies you ve made your bed now lie in it. In A Painful Case, Mr. Duffy s delayed guilt trip for enduring the loss of Mrs. Sinico might be thought to be an modify dramatization of the cliched phrase absence makes the em couplement grow fonder. The exasperation of Mrs. Kearney at the last(a) of A Mother could be the teetotal effect of the stating mother knows take up. The more one thinks of the action of the narratives, the more easy cliches come to mind, only if as the more almost one examines the text of Dubliners, the more ostensible go the cliches. ( Bosinelli and Mosher, p.56 ) The rubric A minuscule Cloud is connected to the cliche either cloud has a Ag liner . This silver run alonging represents apprehend of flight of the province Chandler is in by exhalation every bit celebrated as a poet. The word silver indicates money.The mockery of both Chandler s and Gallaher s state of personal businesss is truly a perennial sarcasm as the significance of the cliche evolves into a dual sarcasm from what appears to be an reliable metaphor, to the empty cliche , to a rising significance created by the cliche bring forth metaphor in its context. ( Bosinelli and Mosher, p.57 )Therefore, the significance of cliche s enhances the readers apprehension of the action of the narratives which reflect mundane aliveness.We learn of Chandler s character that he is a down pessimistHe watched the scene and idea of emotional state story and ( as ever happened when he thought of life ) he became sad. A soft sadness took ownership of him. He felt how empty it was to fight a accessionst plenty, this being the load of perception which the ages had bequeathed him.The image of Chandler watching the scene and reflecting brings a arrest to the action of the narrative. The words everlastingly and ages imply his depression is inst mer ely as the look thought of life is ingeminate. The adjectival sad is besides repeated through the adjectival melancholy to underline his life s shadowy modus operandi. The adjectival gentle is dry as his melancholy is rough because it takes possession of him . The noun possession is contact as it implies his province of depression takes full control over him and the uninterrupted depression is hard to interrupt out of as he feels how useless it was to fight a get aheadst luck . The noun wisdom is satirised as it is normally mum that wisdom is helpful in life but in his in period it is a burden .On the other manus, Chandler s character can be seen as optimistic at times. Chandler says about his fatherhood that it is a melancholy tempered by returns of religion and surrender and simple joy . His unhappiness is toned down by positive emotions such as faith and joy . The adjectival melancholy is repeated leash times in the very(prenominal) paragraph and twice at the term of the narrative when Chandler reflects on Byron s poesy. However, when Chandler hears the baby s weeping, his pessimism returns. The word useless is repeated deuce-ace times in three lines and the statement He was a wrapped for life is flooring.Chandler s idea turns from despondency to a hope in theme and back at once more to hopelessness, but throughout, old-hat linguistic communication and repeat render his committedness to any stance unconvincing. This ultimate wish of dedication is the emergence of significance that the permeant cliche and repeat spread in retrospect, if non at first, over all the action.The drawn-out metaphor of desperation is shown through the iterate deficiency of assumption in Chandler. His imbalanced province is revealed in this uninterrupted cliched rhythm of hope, deficiency of hope so trust once more.There is a dual sarcasm in Gallaher s assorted mentalities. He uses cliched linguistic communication I m traveling to hold my determ ine foremost and see a spot of life and the universe before I put my brain in the dig . The sarcasm is shown when Gallaher repeatedly congratulates Chandler for putting his caput in the grok , guaranting Chandler that Gallaher s best wants are those of a sincere associate . The look head in the poke creates an image of suffocation- Gallaher s metaphor for matrimony. Chandler s state of affairs is mocked through Gallaher s bogus best wants . Gallaher s makeshift enthusiasm for ( Chandler s ) wed life is so made to look disingenuous by his naming that life staleaThe words are filled with significance and so emptied by contradictory 1s or banal linguistic communication in one dry bend after another. ( Bosinelli and Mosher p.58 ) unoriginal linguistic communication can be made undistinguished by dry irony.The subject of money takes a darker tone in Chandlers position. He calls the furniture mean and pretty connoting money is attractive but unkind. He repeats these adjec tives in depicting his married woman s eyes. Chandler s conceit is emphasised as he reads poesy more than writes it. Chandler repeated lines to himself and this consoled him. The repeated lines mirror the repeated sobbing in the narrative through the equivalent word beef and scream and the adjectival little is repeated in the rubric A infinitesimal Cloud and Chandlers name has the label short . The adjective is besides repeated in Ivy Day in the charge Room 14 times.But Chandler s name, we recall, carries with it the epithet runty , and his littleness of affectionateness and achievement and defeated promise for the hereinafter are reiterated like a choir at the terminal of the narrative by the married woman s exercise of the adjectival both literally and figuratively ( therefore in consequence duplicating the repeat ) to the little and unfortunate kid, making an dry comparing to the male parent. ( Bosinelli and Mosher, p. 59 )Repeats of words carry significance of actual and synecdochical significances.There are repeats in Dubliners which have topical worth. For illustration, in Counterparts , the subject of displeasure is transferred from furiously to furious to Blast him to rage , to Blast it to enraged to revel in force to gall and violent and at the terminal fury and furiously . The short and long words create a musical balance with the sound of the words changing. The perennial adverb furiously contrasts the short words furious and fury adding to the beat of the three syllable sentences revel in force and bitter and violent . The noun thirst is besides repeated to reflect his imbibing wonts.Here, so, is a serial publication of perennial words and equivalent word that turns back upon itself, leads nowhere, and as such is a metonymy for Farrington s repetitive occupation and the reprehensible disk shape of his life he works at copying and recopying the equivalent words in order to gain money to still his thirst ( tha t is, convey rummy ) but is still hungry(p) ( that is, he does non hit rummy ) and must get down all over once more the following two dozen hours to copy in order to gain money in order to acquire rummy. ( Bosinelli and Mosher, p. 60 )The repeat of words mirrors the characters insistent life style.The subject of surliness connects to the subject of repulsiveness as Farrington is described as dark wine- color ined and the noun darkness is repeated in the narrative. Darkness is shown in other narratives in Dubliners such as The Sisters through the empty onslaughtplace . The juxtaposition of dark wine-coloured high spot the darkness of Farrington s alcoholic job. Besides, the nihility of the hearth in The Sisters mirrors the darkness of the narrative. Harold F. Mosher Jr describes darkness as a scene and everyday status in the universe of Dublinersa ( Bosinelli and Mosher, p.60 ) Again, the repeat of words mirrors the drawn-out metaphor which runs throughout Dubliners .The subject of visible beam is shown in The Dead as Gabriel s lovesome fires is repeated as tender fire and tender joy . Besides, Gabriel s stifle fires of his lecherousness which began to turn angrily reverberations Farrington s state of affairs as the dull fire could be interpreted as alcohol- a fire he lusts for which grows angrily into a dull stoping. Light is shown in a different manner through the character of Gretta as she is described with colour on her cheeks , rich bronze of her blur and gleam eyes. Light is shown through the adjectives of the cheer such as bronze and shining . The images of light present new hope for their Gabriel and Gretta s relation.Ironically, Gabriel moves from this visible radiation therapy to the darkness outside to the muted visible radiation of the hotel room with his dull lecherousness and choler at the minute when, eventually, visible radiation in a nonliteral horse sense mornings on him about his relation to Gretta ( as visible radiation mornings partly on Jimmy in After the Race after the dark of losing money.Subjects are repeated in different signifiers to reflect the state of affairs s of the narratives.There are many contrasts in A Little Cloud as Chandler feels acutely the contrast between his ain life and his athletic supporter s . Contrasts are besides seen in the scene of the narrative kindly luxurious dust, gentle melancholy and golden sundown . The contrast golden dust mirrors the apposition dull fire seen in The Dead .Here kindly and gentle brace away, as does the repeat of golden, and therefore dust, melancholy, and old associate with each other and with the other repeats of melancholy later in the narrative as indexs of Chandler s province of head and peculiarly of his attitude toward poesy and the misfortune it offers for flight from his sober unartistic life . ( Bosinelli and Mosher, p.61 )The mapping of repeat and contrasts has topical significance to exhibit the characters aggravated state of affairs and the emphatic want to fly from their exasperation. The map of cliche s augments the reader s cognition of the action of the narratives which mirror daily life. Cliched words can be made unimportant by dry irony. Repeats of words bear importance of existent and metaphorical significances. The repeat of words reflects the characters repeating life style.